PRIVACY POLICY
Form Theory Pilates LLC ("Form Theory," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our studio.
1. INFORMATION WE COLLECT
We collect information that you provide directly to us, including:
Personal Information:
- Name, email address, phone number, mailing address
- Date of birth and age
- Emergency contact information
- Payment and billing information
Health and Fitness Information:
- Health history and medical conditions
- Injuries, limitations, or physical restrictions
- Fitness goals and preferences
- Progress tracking and class attendance records
- Notes from instructors regarding your training
Account Information:
- Username and password
- Membership type and status
- Class bookings and cancellations
- Purchase history
Technical Information:
- IP address, browser type, device information
- Cookies and similar tracking technologies
- Website usage data and analytics
Photos and Videos:
- Images or videos taken during classes or events (with your consent)
- User-generated content shared on social media
2. HOW WE USE YOUR INFORMATION
We use your information to:
Provide Services:
- Process membership registrations and payments
- Schedule and manage class bookings
- Communicate about your account, classes, and appointments
- Provide personalized instruction and track your progress
Business Operations:
- Improve our services and develop new offerings
- Conduct research and analytics
- Maintain safety and security of our facilities
- Comply with legal obligations
Marketing and Communications:
- Send promotional emails about classes, events, and special offers
- Share studio updates and wellness content
- Respond to your inquiries and requests
Safety and Legal:
- Ensure appropriate medical screening and risk assessment
- Maintain liability waivers and consent forms
- Comply with insurance and regulatory requirements
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information with:
Service Providers:
- Momence (studio management platform)
- Payment processors (Stripe, Square, etc.)
- Email service providers
- Website hosting and analytics services
Legal Requirements:
- When required by law or legal process
- To protect our rights, property, or safety
- In connection with business transfers or acquisitions
With Your Consent:
- Photos/videos for marketing purposes (opt-in only)
- Testimonials or success stories (with explicit permission)
- Emergency contacts in case of medical emergency
4. HEALTH INFORMATION PRIVACY
Your health information is particularly sensitive. We:
- Collect only information necessary for safe instruction
- Store health data securely and separately from general records
- Share with instructors only on a need-to-know basis
- Do not share with third parties without your explicit consent
- Comply with applicable health privacy laws
You have the right to:
- Review your health information
- Request corrections to your records
- Withdraw consent for sharing (where applicable)
5. DATA SECURITY
We implement appropriate security measures to protect your information:
- Secure encrypted connections (SSL/TLS)
- Password-protected systems
- Limited staff access to sensitive information
- Regular security reviews and updates
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
6. YOUR PRIVACY RIGHTS
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt-out of marketing communications
- Object to certain data processing activities
- Request data portability
To exercise these rights, contact us at info@formtheorypilates.com.
7. COOKIES AND TRACKING
Our website uses cookies and similar technologies to:
- Remember your preferences and login information
- Analyze website traffic and usage patterns
- Deliver targeted advertising (with your consent)
You can control cookies through your browser settings.
8. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies.
9. CHILDREN'S PRIVACY
Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors without parental consent.
If you are a parent/guardian and believe your child has provided us with information, please contact us immediately.
10. PAYMENT INFORMATION
Payment processing is handled by secure third-party processors (Stripe, Square, etc.). We do not store your full credit card information on our servers.
We retain billing records for accounting and legal compliance purposes.
11. RETENTION OF INFORMATION
We retain your information for as long as:
- Your account is active
- Necessary to provide services
- Required by law (typically 7 years for financial records)
- Needed for legitimate business purposes
After this period, we securely delete or anonymize your data.
12. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to deletion of personal information
- Right to non-discrimination for exercising your rights
To exercise these rights, contact us at info@formtheorypilates.com.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Sending email notification for material changes
Continued use of our services after changes constitutes acceptance of the updated policy.
14. CONSENT
By using our website, registering for membership, or attending classes, you consent to this Privacy Policy.
For health information, we will obtain separate explicit consent through our waiver and health screening forms.
15. CONTACT INFORMATION
Questions, concerns, or requests regarding this Privacy Policy:
Form Theory Pilates LLC
224 Decatur Hwy
Gardendale, AL 35071
Email: info@formtheorypilates.com
16. ADDITIONAL DISCLOSURES
Photo/Video Release:
Participation in classes may result in photos or videos for marketing purposes. You will be asked to provide separate consent, and you may opt-out at any time.
Waiver and Liability:
Our liability waiver is separate from this Privacy Policy and governs your assumption of risk for physical activities.
Class Attendance Records:
We maintain records of your class attendance for billing, capacity management, and service improvement purposes.